· Web design to your specification
(we'll help you with ideas if needed)
· Logo and graphic design to suit
· Creation (or development) of your brand identity, raising awareness for your product or service
· Training in social media management
· 'Middle-man' domain registration
(in your name, not ours - with a
· Hosting solutions and content management capabilities
· Search Engine Optimisation
· Honest, impartial, professional,
no obligation advice
More About: Graphic Design
We've been designing logos and graphics for years, and for a variety of clients across many different markets, so we think we know logos and graphics pretty well. But just how do we come up with our ideas? How does someone's business name or website name become artwork?
It's not as simple a process as you'd expect, and in fact, there's an awful lot to think about! A logo is like the 'face' of your company (or whatever it's for) and is your first introduction to your customers, so it's clearly an important tool.
Before any designing is done, we'll sit down with you to come up with what is essentially a tagline; a single sentence that sums up you or your business perfectly - Ours is 'We believe the web should be beautiful, but it should also be affordable'. This tagline will be the root of our inspiration. Remember: Logos are often simple, timeless, and memorable designs. Not many logos are fancy graphics that are very 'in' at the time of creation, so we need to think carefully.
Some designers would say your logo should be good enough to last a decade without any changes, but we say "not necessarily"! We think logos should evolve as the person or business evolves. We're not suggesting everyone should be re-designing their logo every year but we think a design can morph into something else whilst keeping its' original elements. Take our logo for example: to this day it still incorporates the letters C, W and L, (albeit subtly), and includes our red 'forward' arrow. These elements have been part of our logo from day one.
Other aspects we need to consider before designing are:
· Your industry -What kinds of logos are other people in your field using? Do you want to buck the trend, or use something your customers will find familiar?
· Typeface/font -How do you want the words to look? Do you have a particular font in mind? Do you even want to use a font at all, or would you prefer a hand drawn logo?
· Colours -Colours are what define what your logo says about you. Using certain colours will often create immediate associations with other businesses. Red and Yellow? Looks like a fast-food chain. Green? Tells people you're eco-friendly. Silver/Grey? Could be a technology firm. We need to consider what the best colours would be to use for your graphics in order to create the best associations amongst your customers.
And finally: Should your logo be text-based, purely symbolic or a mixture of both?